I assisted Randy in finding a way to fuse his love of health education, athletics, and competitive running together into a unified platform with global outreach. Together, Randy and I brainstormed and launched Randy Runs – a sport and lifestyle brand. I guided my client through the early stages of brand implementation by directing him through logo creation and marketing strategy development, training him in WordPress and various social media management tools, mentoring him through the launch of his blog, and coaching him through his first half marathon.